Gate takings from the Victoria Racing Club's two remaining race meetings this month at Flemington will be donated to bushfire relief.
Flemington hosts the Chester Manifold Stakes meeting on Saturday and a twilight meeting the following Saturday.
Firefighters and their families will receive free entry on both days and race names for the January 18 meeting will honour firefighters, emergency services workers and volunteers.
"Like many I have spent the summer watching the devastation the fires have caused for many communities across Australia," VRC chief executive Neil Wilson said.
"I know racegoers, including VRC Members, will want to do all they can to support those in fire zones and the firefighters who serve those regions so tirelessly."
Wilson also said on Monday, the VRC was working with other stakeholders on further fund raising initiatives.
The Melbourne Racing Club will donate gate takings from the meetings at Mornington on January 24 and Caulfield on January 25, while all money donated to the MRC Foundation during January will go towards the bushfire relief effort.