James Fanshawe's star sprinter Society Rock will be retired to Tally-Ho Stud in Ireland at the end of the season.
The six-year-old claimed his first Group One victory in the Diamond Jubilee Stakes at Royal Ascot two years ago and struck again at the highest level in the Sprint Cup at Haydock last September.
He made a winning start to the current campaign in the Duke of York Stakes and has since filled the runner-up spot behind the recently retired Lethal Force in the Diamond Jubilee and the July Cup at Newmarket.
Society Rock was due to defend his Sprint Cup crown a Haydock earlier this month, but was forced to miss the race after suffering concussion in a fall.
A statement on www.tallyhostud.com read: "Tally-Ho Stud are delighted to announce that Society Rock will be our new stallion in 2014, we are looking forward to an exciting new season."