Racing Queensland will put a heavy emphasis on improving technology to ensure the future of horse racing in the state.

As Racing Queensland prepared to release its strategic plan 2014-17 for public comment on Thursday, CEO Darren Condon said the industry's future success hinged on its ability to sell a contemporary racing experience to the next generation of racegoers.

"It will be built around capitalising on the industry's strengths, connecting with communities and driving innovation to offer the ultimate consumer experience," Condon said.

Condon said there would be a number of key areas addressed but none more so than improving technology.

"The industry must be exploring new ways to capitalise on technology from the visual experience provided on race days to its management of ticketing and its drug control processes," Condon said.

"The ability to capitalise on advancements in technology will be a key factor in engaging new consumers in both domestic and international markets."

Condon also believes the racing industry needs to accept it is competing with other sports for the consumer dollar.

"We have looked at ways we can improve the experience through using better technology, improved infrastructure and working in partnership with our clubs to engage with people by capitalising on that spectacle," Condon said.

"We acknowledge these things won't change overnight, but this is a vision Racing Queensland will be using as criteria when making decisions that impact the future of our industry."

Condon said the strategic plan outlined objectives across all parts of the business including animal welfare, integrity and stewarding, and becoming a data-driven industry.