One of the most recognisable brands in world racing will become a permanent part of the Australian thoroughbred landscape with Sheikh Mohammed bin Rashid Al Maktoum's Godolphin stable to open for business from the new season.

From August 1, Godolphin's famous royal blue silks will be worn by all runners prepared by Sheikh Mohammed's Australian head trainer John O'Shea.

The silks will replace the maroon and white carried by Sheikh Mohammed's Australian-trained racehorses competing under the Darley banner.

"Darley is about the business, Godolphin is about the sport," Sheikh Mohammed's bloodstock advisor John Ferguson said.

Sheikh Mohammed made his first serious foray into Australian racing in 2001 and increased his investment seven years later with his buy-out of the Ingham brothers' Woodlands Stud.

"The natural evolution, which has taken place in the same year as John O'Shea joining us, is that Godolphin should come to Australia," Ferguson said.

"The one thing to remember about Godolphin is that Godolphin is Dubai's team, right from the early days of its inception.

"Godolphin to Dubai is what Juventus is to Turin, what Manchester United is to Manchester. It's something we all follow so there will be a much greater commitment from the UAE towards the stable."

Since Godolphin opened for business in 1992, it has produced 211 Group One winners throughout the world.

Its biggest Australian triumph came when All The Good won the 2008 Caulfield Cup but success in the Melbourne Cup has been frustratingly elusive.

Central Park (1999), Give The Slip (2001) and Crime Scene (2009) finished second in Australia's greatest race with Beekeeper adding to the run of minor placings when third in 2002.

"(Dubai trainer) Saeed bin Suroor has had horses race in the Melbourne Cup before and if he has the right horse he will continue to bring them over for the Melbourne Cup but inevitably John (O'Shea) will be armed with material to hopefully get the job done," Ferguson said.

Henry Plumptre, who will become Godolphin's Australian racing manager, said the operation would direct more of its resources to Australia's major racing carnivals.

"The pinnacle would be the Melbourne Cup. We've won a (Golden) Slipper, we've run second in a Slipper but there are other races we'd like to look at," Plumptre said.

"(Wednesday's announcement) is an acknowledgment from Dubai of what we have achieved so far and we are just about to take a quantum leap up."